Meet The Founder

Hey, I’m Ivan but friends call me Navi. I’m a 24-year-old economy student based in Zürich, Switzerland, and I’m the founder, designer, and creative engine behind hoopsdaily.

I started hoopsdaily in 2024, not just because I love basketball but because I breathe it. I was already spending my free time studying, playing and watching the game, and luckily I discovered my passion for design at a young age, so creating a brand that represents the community I love came naturally. With a scholar specialization in marketing and a lifelong love for fashion, I make sure everything I create looks, feels, and means something.

Basketball in Switzerland isn’t big, but it found me when I was 15 and changed my life. I originally played soccer as a kid, until I met a friend in school who actually knew how to hoop for real. From that moment on, I was hooked. Self-taught and gym-run-raised, I now play at high intensity 1–3 times a week and constantly draw inspiration from NBA greats. My personal game? I model after Curry’s shooting, the creativity of Doncic and find inspiration all over the basketball landscape.

The values behind hoopsdaily are simple: culture, excellence, and hooping. I design with purpose and offer only the best quality, and I make sure there’s something for everyone because no one should be left out because everyone matters.

My goal is to create more than clothing I want an identity for basketball lovers who care about style, quality and the game. Whether you’re hooping or just vibing, you’re welcome to be a part of the hoopsdaily family.

Thank You.
- hoopsdaily